Expensive iPhone

So the 10th anniversary iPhone, the next model, expected to be massively re-designed and packed with state-of-the-art technology, could sell for as much as $1,200 to $1,400, according to some estimates. At which point you've got to wonder, will people actually pay that kind of money for an iPhone?

Yes, and happily, reports Tim Bajarin, an Apple analyst and president of Creative Strategies. “It will fly off the shelves."

First reason, the bragging rights: Bajarin expects the 10th anniversary edition to have an OLED screen (brighter, more colorful), a bigger, thinner body, the best (new and improved) smartphone camera and more graphics and computing power.

It's the extra cost of the bigger, OLED screen, plus expanded storage, that could push the top of the line iPhone to the $1,200 to $1,400 range, he says. Apple is also expected to update the current iPhone 7 and 7 Plus models with similar size bodies and new features.

Of course, many people opt for the smaller, lighter versions — the least storage, and the non-Plus model. For instance, the smaller, 4.7-inch iPhone 7, with 32 GB of storage, is $649 — $320 less than the biggest, most fully loaded current iPhone.

Unlike all of those, we live with our iPhones. We wake up with them, we spend more time with them than our own families, we put them by our bed at night. A new iPhone for roughly $4 a day for the first year?

A case could be made.

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